Pull for Pringles – Kellogg’s & PAC 2024 Student Design Competition
Team: Sarah Cao, Andrea de la Vega, Claudia Maldonado, Mira Shupe GrC 337 - Prof. Colleen Twomey
My team's concept "Pull for Pringles" was chosen amongst other groups to be the Cal Poly representative for Kellogg's and PAC 2024 Student Design Competition.
We took on a full structural and graphic redesign of the iconic Pringles packaging with one goal in mind: make it actually work for everyone. The original tube-and-pop-lid format is notoriously difficult for older adults and people with limited grip strength - so we scrapped it and built a pull-out drawer mechanism from scratch.
