Diem Attire Brand Identity

Diem Attire is a retailer bringing curated Vietnamese clothing brands to the US market. I started by producing social content and event photography for their clothing pop-ups, then led the full brand identity, designing a two-logo system, typography, color palette, and brand guidelines to give them one consistent visual language as they expand beyond curation into their own original clothing line.

Role

Brand Identity Designer

Timeline

3 Months

Capabilities

Logo Design, Typography, Color Systems, Brand Guidelines

Tools

InDesign, Illustrator, Photoshop

Diem Attire Brand Identity

Diem Attire is a retailer bringing curated Vietnamese clothing brands to the US market. I started by producing social content and event photography for their clothing pop-ups, then led the full brand identity, designing a two-logo system, typography, color palette, and brand guidelines to give them one consistent visual language as they expand beyond curation into their own original clothing line.

Role

Brand Identity Designer

Timeline

3 Months

Capabilities

Logo Design, Typography, Color Systems, Brand Guidelines

Tools

InDesign, Illustrator, Photoshop

Here's some past additional work for their 2025 Black Friday Campaign before I did their rebrand in 2026! A bit of foreshadow with the blue and script fonts.