F3i — Campaign & Web Expansion

OVERVIEW

In preparation for a major stakeholder conference and broader digital growth, I partnered with F3 Innovate, a nonprofit advancing agricultural infrastructure in Central California, to elevate its public-facing presence. I developed a cohesive event design system and expanded the website from 6 to 20+ pages, creating a unified and scalable brand experience across digital and physical touchpoints.

ROLE

Visual/UX Designer

SERVICES

Event Design System
Web Design
Information Architecture
Digital Experience Design

Problem.

As F3 Innovate prepared for a high-visibility stakeholder conference, its existing digital presence and brand system were not equipped to support the organization’s growth. A limited website and minimal brand guidelines made it difficult to scale content, handle increased traffic, and communicate its mission with clarity. This resulted in a fragmented and inconsistent experience across digital and physical touchpoints.

Approach.

I translated internal content and early structural ideas into a cohesive, scalable design system across both web and event collateral. This included refining information architecture, strengthening visual hierarchy, and systematically applying brand guidelines across an expanded website and supporting materials. I focused on creating a flexible system that could support both immediate conference needs and long-term organizational growth.

Refining structure and hierarchy to support clearer navigation and scalability.

Existing Experience

Structure & Wireframes

Final Interface

"Designed a flexible system that scaled from 6 to 20+ pages and extended across both digital and physical touchpoints."

Outcome.

The result was a unified and credible brand presence that elevated F3 Innovate’s visibility during the conference and beyond. Expanding the website from 6 to 20+ pages improved content clarity, accessibility, and navigation, while cohesive collateral reinforced consistency across touchpoints and positioned the organization for continued outreach and engagement.

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This will hide itself!

F3i — Campaign & Web Expansion

OVERVIEW

In preparation for a major stakeholder conference and broader digital growth, I partnered with F3 Innovate, a nonprofit advancing agricultural infrastructure in Central California, to elevate its public-facing presence. I developed a cohesive event design system and expanded the website from 6 to 20+ pages, creating a unified and scalable brand experience across digital and physical touchpoints.

ROLE

Visual/UX Designer

SERVICES

Event Design System
Web Design
Information Architecture
Digital Experience Design

Problem.

As F3 Innovate prepared for a high-visibility stakeholder conference, its existing digital presence and brand system were not equipped to support the organization’s growth. A limited website and minimal brand guidelines made it difficult to scale content, handle increased traffic, and communicate its mission with clarity. This resulted in a fragmented and inconsistent experience across digital and physical touchpoints.

Approach.

I translated internal content and early structural ideas into a cohesive, scalable design system across both web and event collateral. This included refining information architecture, strengthening visual hierarchy, and systematically applying brand guidelines across an expanded website and supporting materials. I focused on creating a flexible system that could support both immediate conference needs and long-term organizational growth.

Refining structure and hierarchy to support clearer navigation and scalability.

Existing Experience

Structure & Wireframes

Final Interface

"Designed a flexible system that scaled from 6 to 20+ pages and extended across both digital and physical touchpoints."

Outcome.

The result was a unified and credible brand presence that elevated F3 Innovate’s visibility during the conference and beyond. Expanding the website from 6 to 20+ pages improved content clarity, accessibility, and navigation, while cohesive collateral reinforced consistency across touchpoints and positioned the organization for continued outreach and engagement.

Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Smooth Scroll
This will hide itself!

F3i — Campaign & Web Expansion

OVERVIEW

In preparation for a major stakeholder conference and broader digital growth, I partnered with F3 Innovate, a nonprofit advancing agricultural infrastructure in Central California, to elevate its public-facing presence. I developed a cohesive event design system and expanded the website from 6 to 20+ pages, creating a unified and scalable brand experience across digital and physical touchpoints.

ROLE

Visual/UX Designer

SERVICES

Event Design System
Web Design
Information Architecture
Digital Experience Design

Problem.

As F3 Innovate prepared for a high-visibility stakeholder conference, its existing digital presence and brand system were not equipped to support the organization’s growth. A limited website and minimal brand guidelines made it difficult to scale content, handle increased traffic, and communicate its mission with clarity. This resulted in a fragmented and inconsistent experience across digital and physical touchpoints.

Approach.

I translated internal content and early structural ideas into a cohesive, scalable design system across both web and event collateral. This included refining information architecture, strengthening visual hierarchy, and systematically applying brand guidelines across an expanded website and supporting materials. I focused on creating a flexible system that could support both immediate conference needs and long-term organizational growth.

Refining structure and hierarchy to support clearer navigation and scalability.

Existing Experience

Structure & Wireframes

Final Interface

"Designed a flexible system that scaled from 6 to 20+ pages and extended across both digital and physical touchpoints."

Outcome.

The result was a unified and credible brand presence that elevated F3 Innovate’s visibility during the conference and beyond. Expanding the website from 6 to 20+ pages improved content clarity, accessibility, and navigation, while cohesive collateral reinforced consistency across touchpoints and positioned the organization for continued outreach and engagement.

Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Gradient 1 - Blue
Gradient 2 - Purple
Smooth Scroll
This will hide itself!