As part of a UX consultancy project, I collaborated with a cross-functional design team to reimagine Ryde’s user profile experience. Through research-driven insights and iterative design, we expanded the profile into a more dynamic and engaging system in which enhanced how riders and drivers build trust, communicate, and connect within the platform.
Product Designer
User Research
Interaction Design
Product Strategy
Interface Design
Ryde’s existing profile experience lacked depth and clarity, making it difficult for riders and drivers to learn about one another before sharing a ride. Limited user information, unclear expectations (such as luggage capacity), and minimal opportunities for interaction created friction in trust, communication, and overall usability.
I translated internal content and early structural ideas into a cohesive, scalable design system across both web and event collateral. This included refining information architecture, strengthening visual hierarchy, and systematically applying brand guidelines across an expanded website and supporting materials. I focused on creating a flexible system that could support both immediate conference needs and long-term organizational growth.
Key Insights
Structure & Wireframes
Final Interface
The result was a unified and credible brand presence that elevated F3 Innovate’s visibility during the conference and beyond. Expanding the website from 6 to 20+ pages improved content clarity, accessibility, and navigation, while cohesive collateral reinforced consistency across touchpoints and positioned the organization for continued outreach and engagement.
As part of a UX consultancy project, I collaborated with a cross-functional design team to reimagine Ryde’s user profile experience. Through research-driven insights and iterative design, we expanded the profile into a more dynamic and engaging system in which enhanced how riders and drivers build trust, communicate, and connect within the platform.
Product Designer
User Research
Interaction Design
Product Strategy
Interface Design
Ryde’s existing profile experience lacked depth and clarity, making it difficult for riders and drivers to learn about one another before sharing a ride. Limited user information, unclear expectations (such as luggage capacity), and minimal opportunities for interaction created friction in trust, communication, and overall usability.
I translated internal content and early structural ideas into a cohesive, scalable design system across both web and event collateral. This included refining information architecture, strengthening visual hierarchy, and systematically applying brand guidelines across an expanded website and supporting materials. I focused on creating a flexible system that could support both immediate conference needs and long-term organizational growth.
Key Insights
Structure & Wireframes
Final Interface
The result was a unified and credible brand presence that elevated F3 Innovate’s visibility during the conference and beyond. Expanding the website from 6 to 20+ pages improved content clarity, accessibility, and navigation, while cohesive collateral reinforced consistency across touchpoints and positioned the organization for continued outreach and engagement.
As part of a UX consultancy project, I collaborated with a cross-functional design team to reimagine Ryde’s user profile experience. Through research-driven insights and iterative design, we expanded the profile into a more dynamic and engaging system in which enhanced how riders and drivers build trust, communicate, and connect within the platform.
Product Designer
User Research
Interaction Design
Product Strategy
Interface Design
Ryde’s existing profile experience lacked depth and clarity, making it difficult for riders and drivers to learn about one another before sharing a ride. Limited user information, unclear expectations (such as luggage capacity), and minimal opportunities for interaction created friction in trust, communication, and overall usability.
I translated internal content and early structural ideas into a cohesive, scalable design system across both web and event collateral. This included refining information architecture, strengthening visual hierarchy, and systematically applying brand guidelines across an expanded website and supporting materials. I focused on creating a flexible system that could support both immediate conference needs and long-term organizational growth.
Key Insights
Structure & Wireframes
Final Interface
The result was a unified and credible brand presence that elevated F3 Innovate’s visibility during the conference and beyond. Expanding the website from 6 to 20+ pages improved content clarity, accessibility, and navigation, while cohesive collateral reinforced consistency across touchpoints and positioned the organization for continued outreach and engagement.